Corporate Designs and Printing services

Brand impact and recognition is perhaps the most important currency for any organization or individual. It is the legacy that you build and leave behind. It’s the perception you create about yourself with your audience, stakeholders and peers. And the driving force behind creating positive perceptions is a strong branding initiative. Branding is essentially utilizing existing mediums to convey who you are, what do you do and how do you do it. The Who, Why and What of your work are your core values and these define your identity thus creating the outline of your brand. Branding comprises of various components, each distinct yet linked by the common goal of promoting your identity in a precise and positive manner. The main components of any brand include:

1. Visual branding: A brand’s ‘language’ comprises of the unique “alphabets” of design elements such as shape, color, materials, finish, typography and composition that directly and subliminally communicate a organization’s values and personality.

2. Conveying message: This refers to the methodology and practice of communicating your organization’s goals, work and engagement initiatives via traditional or new age media. Speaking directly to your intended audience, be it citizens or press outlets in a strategic manner helps a brand immensely.

3. On-ground marketing: One of the most important factors for any branding activation is on- ground initiatives which include marketing and PR activities such as outdoor branding, events and conferences. A uniform branding looks to combine all the requisite elements across these verticals Ian effort to present a systematic, unified and well-rounded image of your organization. At the end of the day, you’re creating value for yourself and the people you represent.